Chief Executive Officer (EdTech)

A reputable education group in Vietnam specializing in Chinese language training and international education services. The group operates a diversified business model encompassing in-person and online training for individual customers (B2C), corporate training (B2B), and educational partnerships with universities and colleges (B2G).

Leveraging its established brand, extensive training network, and partnerships with numerous enterprises, the group aims to become a leading language training provider in Vietnam. A key strategic focus is the development of digital educational products and an integrated learning ecosystem; this involves combining existing training strengths with technology to drive growth, expand market reach, and develop new business models.

We are currently seeking a Chief Executive Officer (CEO) – App/EdTech.

JOB DESCRIPTION:

1. Business Strategy & Model Development

- Formulate the company's phased development strategy; define market positioning, customer segments, and competitive advantages.

- Refine the business model, pricing policies, product packages, and Go-to-Market strategies for App and VOD offerings.

- Propose opportunities for product, market, and partnership development, as well as investment plans.

2. Business Operations & P&L Management

- Develop and take accountability for revenue, cost, and cash flow plans, as well as investment performance.

- Manage budgets across Product, Tech, Marketing, and Sales; optimize CAC, ROAS, revenue, and profitability.

- Evaluate project performance and make data-driven decisions regarding the expansion, testing, or discontinuation of business activities.

3. Product Development & Growth

- Define the Product Vision and Product Roadmap; ensure alignment across Product, Tech, Academic, Growth, and Sales teams to deliver a unified customer experience.

- Monitor and optimize the entire user journey: Acquisition → Activation → Paid Conversion → Retention.

- Collaborate with the Head of Growth to formulate growth strategies, enhance Product-Market Fit, and develop new digital products.

4. Organizational Development & Operational Management

- Establish the organizational structure; recruit and develop the management team.

- Implement KPIs, reporting systems, management dashboards, and inter-departmental coordination processes.

- Foster a work culture grounded in data, innovation, experimentation, and accountability for results.

5. Partnerships & Strategic Development

- Represent the Company in dealings with partners, investors, and strategic entities.

- Identify and develop partnership opportunities to expand market reach and enhance the Company's competitiveness.

- At least 8 years of experience in Product, Growth, Business, or digital business operations; with a minimum of 3 years in a senior management role.

- Hands-on experience managing P&L, revenue, budgets, and team development.

- Experience in sectors such as EdTech, Consumer Apps, SaaS, Subscription models, E-commerce, or B2C digital products.

- Strong understanding of Product Development, Growth Marketing, Sales Funnels, Data Analytics, and business management.

- Strategic mindset, operational excellence, and the ability to translate strategy into business results.

- Preference for candidates with experience taking products from the development stage through to growth and market expansion.

- Working hours: Monday to Friday and Saturday morning.

- Probation period at 100% of the official salary

- 13th-month salary

- Performance-based bonuses: based on individual performance and the company's overall business results

- Additional specific policies for senior management personnel