Marketing Manager

JOB PURPOSE

Lead and manage Marketing function: set strategic direction and coach a team of 4 marketing executives across performance/growth marketing, product marketing, content, and visual production, while personally owning and executing SEO strategy and international event & partnership programs (priority: US and Australia). Accountable for demand and lead generation, cross-functional alignment with Sales and Product, and Marketing's contribution to a scalable, platform-based business model.

RESPONSIBILITY

Goal setting, planning & budget management

• Set marketing goals, KPIs, and roadmap aligned with company strategy

• Develop and manage strategic KPIs for demand generation, conversion, and pipeline contribution

• Plan, manage, and optimize the departmental budget, with focus on performance marketing ROI and vendor/agency spend

• Build and execute annual/periodical action plans covering operations, personnel, and vendor/agency resources

• Forecast marketing performance and reallocate resources across the team based on results

Marketing strategy & operations leadership

• Lead day-to-day marketing operations: set timelines, manage workflow platforms, quality-check output, and ensure delivery against plan

• Direct and coach the marketing team (Growth, Product Marketing, Content, Visual) to execute integrated strategies for products, services, and brand

• Monitor market and customer insights; translate insights into marketing improvements and growth experiments

• Analyze marketing and website data to evaluate effectiveness, identify gaps, and implement corrective actions

• Supervise market research to assess viability of current/new products and inform go-to-market direction

• Optimize processes and drive cross-department collaboration to ensure alignment from targeting to lead handover to Sales

SEO & growth channel ownership

• Own performance marketing direction (paid search/social/display) in partnership with the Senior Growth Marketing Executive; approve budget allocation and campaign strategy

• Own and execute SEO strategy end-to-end: technical SEO, content/keyword strategy, on-page optimization, link building, and performance reporting

• Lead lead-generation programs and funnel optimization to improve conversion rate and lead quality

• Plan and lead international event & partnership strategy (US/Australia priority): identify venues/partners, negotiate collaborations, and ensure measurable outcomes

People management & development

• Manage recruitment, selection, and staffing for the marketing team; plan team capacity as the function scales

• Lead, coach, and develop the marketing team members; establish team norms and build team culture

• Ensure team growth through training, coaching, and mentoring in performance marketing, SEO, analytics, and partnership management

• Support team adaptation to organizational change and evolving platform-business priorities

• Develop, implement, monitor, and evaluate staff performance indicators

• Coordinate with HR to manage employment relations including employment contracts, labor reward and discipline, appointment, mobilization, termination, and other labor issues.

Cross-functional coordination

• Coordinate departmental strategy and goals with Sales, Product, Operations, and other relevant departments

• Collaborate on cross-functional projects to improve lead-to-pipeline and conversion performance

• Supervise collaboration with outsourced vendors and partners (agencies, event partners, media partners, SEO/creative vendors)

Other related tasks as directed by management

• Perform other related duties as assigned by management

• Participate in periodical training and coaching when requested by the Company or department to ensure compliance with laws and enhance work performance

• Bachelor’s degree in Marketing, Communications, Media, PR, Business, or a related field

• 5+ years of experience in marketing (B2B preferred), including international environments, proven experience in working with US/Australia markets

• Fluent English

• Demonstrated track record in performance marketing lead generation, conversions, ROI) and SEO growth (rankings, organic traffic, qualified leads)

• Experience in event partnerships, ideally with exposure to US/Australia markets

• Strong knowledge of performance marketing methodology, conversion optimization, and lead qualification

• Strong knowledge of SEO (technical SEO, content strategy, keyword research, on-page/off-page optimization)

• High adaptability with fast-pace changes from market, technology, client

WHAT WE OFFER

We offer you an opportunity to continue building your career in an international and successful company with market-leading, innovative solutions. In every business unit and in every office around the world, we have always been driven by a strong team spirit and an even stronger sense of pride. We strive to provide an interesting workplace where people work and interact across cultures and time zones. We cherish creativity and innovation, and we invest in training and development of employees.

• Attractive salary

• 100% SHUI in probation, premium healthcare package for individuals and family

• 12 AL/ year and 36 WFH days/year

• Parking fee and meals allowance

• Experience in increasingly challenging and engaging real-world marketing projects.

• Experience in an international company with the culture that encourages and fosters creativity, innovation, respect and equality

• Opportunity to learn from experienced leaders and managers

• Attendance in meetings, events, networking opportunities and training courses

• Working time: Mon-Fri, flexible hour, extra WFH

• Location: Kim Nguu, Minh Khai, Hai Ba Trung, Hanoi