Real Estate Market Research & Analysis Manager

Systematically research, gather, and analyze real estate market data (competitors, customers, products, trends, and legal/planning aspects); provide insights and professional recommendations to inform the Company's investment decisions, product development, and business strategy planning.

• Developing a market research system: Establishing processes, methodologies, and a set of metrics for collecting and analyzing real estate market data—applied consistently across the entire Group—to ensure data is reliable, up-to-date, and comparable across business units and regions.

• Competitor and product research: Analyze the strategies, sales policies, pricing, and progress of key competitors; provide periodic reports and timely alerts regarding competitive shifts that impact business plans.

• Customer and market demand analysis: Researching the behaviors, needs, and purchasing power of target customers across specific segments and regions to inform product development and sales policies.

• Trend forecasting and investment opportunity assessment: Synthesizing and analyzing market trends (macroeconomics, zoning, legal frameworks, and capital flows) to forecast market developments and evaluate opportunities and risks for decisions regarding investment, land bank development, and new products.

• Strategic advisory on products and investments: Provide reports and expert recommendations to the Strategy Department, the Executive Boards of business units, and the Board of Directors during the processes of appraisal, investment decision-making, and product positioning.

• Standardizing and sharing market knowledge across the Group: Establishing a shared reporting system and market database, and organizing periodic insight-sharing sessions for member units to avoid the duplication of research resources.

• Managing the professional team: Assigning tasks, training, and evaluating the performance of the market research team; building advanced data analysis capabilities within the department.

• Building and maintaining a market database: Establish, standardize, and maintain a centralized real estate market database (covering projects, selling prices, transactions, competitors, planning and legal information, etc.); organize data storage systematically and update it periodically, while ensuring security and accessibility for research, analysis, and reporting across the entire Company.

• Periodic Market Reporting: Prepare and issue monthly, quarterly, and annual market reports—covering supply-demand dynamics, pricing, competitors, and trend forecasts—for submission to the Strategy Department, the Board of Management/Chairman, and relevant units to support business decision-making.

Education

• Bachelor’s degree or higher in Real Estate Business, Marketing, Economics, Statistics, or a related field.

Work Experience

• At least 05 years of experience in market research or investment analysis, including a minimum of 02 years in a managerial role; experience in real estate or project investment is preferred.

Professional Certifications/Qualifications

• Certifications in market research, investment analysis, or real estate project appraisal are preferred.

Foreign Languages

• Ability to read and comprehend reports and documents in English.

IT/Software Skills

• Proficiency in data analysis tools (Advanced Excel, Power BI, or equivalent BI tools); ability to leverage market data sources.

Industry Legal Knowledge

• Thorough understanding of legal regulations regarding land, urban planning, and real estate business relevant to market research and appraisal activities.

Other Key Skills

• Analytical and synthesis mindset; report writing and presentation skills capable of effectively persuading senior management.

Leadership & Management Capabilities

• Ability to build and lead a specialized team; systems thinking; ability to collaborate across units within a multi-subsidiary corporate group structure.

Specific Working Conditions

• Willingness to conduct field surveys and travel to key project sites or markets as required.

• Lead the design of market research methodologies, processes, and tools for consistent application within the assigned area of ​​expertise.

• Propose budgets and resources, and select external survey providers or market data sources to support research activities.

• Request necessary information and data from business units and project teams to facilitate market research and analysis.

• Work within a corporate group structure offering a competitive compensation and benefits package.